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8 Critical Factors to Choosing a Virtualization or Cloud Infrastructure Provider


Speaker:

Matt Probst

Sr. Computing and Storage Architect
Verio

Track: Management, Compliance & The Future of Virtualization


Given the current state of the economy it's even more important for organizations to move to virtualization technology to reduce costs. Designing and managing IT environments independently from physical limitations not only saves time and reduces costs, but also provides the flexibility and scalability to deliver advanced features and value to customers. But using a “cloud” means you don’t need to worry about your service or data availability). You need to ask lots of questions and you need to focus on using tried and true virtualization technologies run by well established and trusted providers. This session discusses the key considerations when choosing a virtualization of cloud provider.




 
A Simple CRUD Application on the Cloud in 30 Minutes


Speaker:

Peter Vogel

Group Manger and Developer Tools Architect
Intuit

Track: Cloud Platforms & Applications


Is cloud computing hype or reality? Is it mere old wine in new bottles and the advancement of the notion that the "network is the computer?" Attend this Hands-on session to get a very brief overview of the terminology associated with cloud computing, what the different "?aaS" platforms mean and to build a simple CRUD application that can be deployed on the cloud in the matter of 20-30 minutes. After attending this session attendees will walk away with a better understanding of the taxonomies of cloud computing and being able to understand the challenges of writing simple to non-trivial applications on the cloud today.




 
A Smarter Infrastructure: Virtualization and Dynamic Energy Management


Speaker:

Brad Brech

Distinguished Engineer
IBM

Track: Server Virtualization & Beyond


Virtualization is a key technology to the Energy Efficiency of data center. But its value goes farther than workload consolidation for resource utilization. Virtualization is also a key enabler to a dynamic data center that can adjust resource usage to application requirements. The session will provide some examples of dynamic energy management in the Data Center and provide the opportunity to discuss your ideas on the topic




 
An Open Source Infrastructure for Cloud Computing: Eucalyptus


Speaker:

Rich Wolski

Co-Founder & CTO
Eucalyptus Systems

Track: Cloud Testing, Security & Management


This session will present Eucalyptus -- Elastic Utility Computing Architecture for Linking Your Programs to Useful Systems -- an open source software infrastructure that implements IaaS-style cloud computing. The goal of Eucalyptus is to allow sites with existing clusters and server infrastructure to host an elastic computing service that is interface-compatible with Amazon's AWS.

The session will focus on specific features of the system that are designed to enable rapid development, prototyping, and deployment of local computing clouds, particularly for debugging and/or application development purposes. It will also discuss experiences with hosting the Eucalyptus Public Cloud (EPC) as a free public cloud platform for experimental use and the ability to use the EPC in conjunction with commercial web development services that target AWS, such as RightScale. Finally, we will discuss our experiences in building open source cloud infrastructure and point to potential future directions that we believe will enable greater innovation.





 
Application Integration in a Virtualized World


Speaker:

Francis Carden

Founder
OpenSpan

Track: Server Virtualization & Beyond


As virtualization graduates from hype to adoption, a growing number of enterprises are now realizing a difficult challenge: integrating virtualized applications with other applications businesses use on a daily basis. Applications that were difficult to integrate before, including older legacy and desktop-based applications, are now nearly impossible to integrate with virtualized applications. Even copy-and-paste becomes troublesome in a virtualized world. OpenSpan Founder Francis Carden will discuss the challenges and possible solutions for integrating virtualized applications into existing IT environments. Desktop integration technologies that enable virtualized, legacy and desktop-based applications to integrate with other applications via Web services will be featured.




 
Assembling and Using Cloud Services with Service Component Architecture


Speaker:

Doug Tidwell

Sr. Software Engineer & Cloud Evangelist
IBM

Track: Cloud Platforms & Applications


As more data and code moves into the cloud, packaging and using those resources becomes more complex. Service Component Architecture (SCA), an open standard from OASIS, solves that problem in an elegant way. This session will use live demos to illustrate how to create an SCA service from code and data in the cloud. Once the services are assembled with SCA, we'll illustrate how changes to the services don't affect the applications that use them. The combination of cloud computing and SCA gives your applications maximum flexibility.





 
Breaking Beyond Datacenter Virtualization


Speaker:

Shawn Cooney

Co-Founder & Director of Research
Certeon

Track: Server Virtualization & Beyond


Your datacenter has made the leap to virtualization and expectations are high. But how will they be met? Thus far, virtualization technology has been directed at the datacenter—finding success with consolidation and bigger savings—but that’s just the first step toward a next-generation, fully dynamic enterprise. With 25 million working branch and remote offices, is it time for virtualization to take its impact beyond the datacenter? This session will discuss how the benefits of virtualization can now be applied to transform branch and remote office efficiency and productivity, and where new opportunities lie for realizing a truly dynamic enterprise.




 
Building a Compute-Cloud Infrastructure: How To Start, Where To Begin


Speaker:

Kenneth Oestreich

VP
Egenera

Track: Real-World Cloud Computing


How did the leading compute cloud providers build their infrastructure management tools? What generic foundation might they have built to achieve the reliability, agility and economics they offer? This talk will address the generic requirements faced by those wishing to be internal or public cloud providers. The significant focus will be on how to approach managing the physical hardware infrastructure, networking and storage that underpins any native or virtual environment. Finally, we will touch upon impacts on IT-OPS/ITSM processes, and how they fit into this new shared and automated infrastructure.





 
Building Enterprise Solutions on Microsoft Azure Cloud Computing Platform


Speaker:

Ranjith Ramakrishnan

Co-Founder & CTO
Cumulux

Track: Cloud Platforms & Applications


As Cloud Computing goes mainstream, platform vendors are rapidly filling out the landscape with offerings at various tiers including Infrastructure, Platform, Storage, Applications etc. Microsoft's Azure platform is one of the most complete one as it covers a broad set of capabilities. In this session ,we will explore how Enterprises can create applications that take advantage of Windows Azure's computational capabilities and how Enterprises can use .NET Services to bridge cloud applications and on Premise applications. These concepts will be illustrated by a live demo which will show a Cloud based Mobility application that delivers Enterprise content to mobile phones.




 
Clear Sky’s Nowhere in Sight: Why the Cloud Will Outlast the Recession


Speaker:

Ed Sullivan

CEO & Founder
Aria Systems

Track: Real-World Cloud Computing


While the surge in Cloud Computing's popularity has coincided with the economic downturn, it was the increase in the quality of cloud services and security measures that is ultimately responsible for the industry’s boom. Financial savings associated with cloud services are an incentive during trying times, but the evolution of Cloud Computing into the mainstream is a direct indicator that businesses have developed a trust in the quality and security of cloud based services. Although it took a devastating recession for many non-traditional industries to embrace the cloud, Cloud Computing will remain a competitive business solution for years to come.




 
Cloud App Entrepreneurs & Capital


Speaker:

Matt Holleran

Venture Partner
Emergence Capital

Track: Hot Topics


The cloud has emerged as a disruptive force, something venture capitalists live for. SaaS pioneers, like Salesforce.com and NetSuite, broke through to customers with their innovative and flexible solutions that offered rapid ROI. Today, the platform-as-a-service trend adds fuel to the fire, as new companies are able to get to market quickly, leveraging one of the many powerful platforms, including Amazon EC2, Google App Engine and Salesforce.com's Force.com. These platforms eliminate the need to build out an expensive data center and, what's more, each offers a built-in audience of potential customers around the world. Emergence was the first to fund a company built purely on one of these platforms, and invested $2 million in Maxplore to accelerate their growth. This presentation will review the emerging opportunity for investors and entrepreneurs, offered by the platform-as-a-service trend.




 
Cloud Building: Secrets from the Vault


Speaker:

David Bernstein

VP/GM, Office of the CTO Cloud Computing
Cisco

Track: Real-World Cloud Computing


Although there are a lot of “Cloud Consumers” out there, there aren’t too many “Cloud Builders.” One the one hand it requires a serious capital investment; on the other hand it is largely a black art. This applies to the Cloud “OS” as well as the physical platform. Approaching a Cloud as a large Cluster of regular servers with off the shelf interconnect will get you a wiring mess, partitioning which is hopelessly insecure, and crippling performance bottlenecks. This is because a cloud isn't just a server cluster - it's a cluster of virtual servers. So you need virtualization-aware components to build a cloud and you need to know how to connect and configure them. In this session we won’t provide wiring diagrams or switch configuration instructions but we will explain the challenges that Cloud Builder face from security, performance, and scalability perspectives. We will explain why Cloud Building is not like any other large datacenter or hosting project. The technologies of virtualization aware components including the virtualization aware data networking, storage networking, and also virtualization aware blade servers are brand new and a must to know about if you want to understand how the leaders are building Clouds now. This session will be of interest to actual Cloud Builders as well as those curious about “the man behind the curtain.”





 
Cloud Computing and On Demand IT: What the Future Holds


Speaker:

Bob Quinn

Vice President and Chief Technologist Corporate Strategy Office
LSI

Track: Cloud Platforms & Applications


Cloud computing is enabled by virtualization, and virtualization means separating the OS and its application stack from computing hardware that executes code. Today cloud computing uses off-the-shelf-servers and, through virtualization, allows a user of the cloud to choose the size of the cloud-server as some fraction of a standard server, measured by the amount of memory, the amount of CPU, or a combination of both. An enterprise using cloud computing as an IT infrastructure needs on-demand agility, so the size of the server provided by the cloud is easily changed, and should have no limits. Enterprises want the ability to grow a server from a single core and 1GB of memory to a server with hundreds of cores and terabytes of memory - all with no interruption in service. This session addresses how networking infrastructure and servers are evolving to bring on demand IT to the cloud and to finally create the Dynamic Data Center.




 
Cloud Computing and the Next Generation of Enterprise Architecture


Speaker:

Stuart Charlton

Chief Software Architect
Elastra

Track: Hot Topics


The Infrastructure-as-a-Service model of early cloud computing providers has focused on making the hardware layer consumable as on-demand compute and storage capacity. This is an important first step, but for companies to harness the power of the cloud, it should enhance the alignment driven by enterprise architecture, driving down the lead times for delivering IT value to business, from concept to deployment, and through maintenance. An architecture-aware cloud computing infrastructure leads to IT services that are easily configured, deployed, dynamically-scaled, and managed in these virtualized hardware environments, while tied into business processes, data models, security services and the data center's service management, problem resolution, and compliance processes. This session will discuss in greater detail how this new approach to infrastructure operates and how to increase both alignment and agility through it.




 
Cloud Computing Bootcamp - March 31, 2009 (One Day Only)


Speaker:

Alan Williamson

Principal
ParkerGale Capital

Track: All Tracks


For full details of Cloud Computing Bootcamp see http://cloudboootcamp.sys-con.com




 
Cloud Computing: What Is It? Where Do I Fit In? How Will It Help Me?


Speaker:

Tim Crawford

CIO

Track: Hot Topics


Cloud Computing means different things to different people. As an industry, we need a clear way to define the term, identify opportunities and solve real business problems. In this session, we define a framework that includes SaaS (Software as a Service), PaaS (Platform as a Service) and IaaS (Infrastructure as a Service). As the core areas develop, niche market opportunities will open further opportunities for both providers, and customers alike. In this session, we cover the framework, definition, current and future opportunities.




 
Cloud Transformation of Business Models, Architectures, and Usage


Speaker:

Jim Blakely

Director, Data Center Virtualization
Intel

Track: Hot Topics


This session will discuss how Cloud Computing is changing the face of business. The Cloud’s impact is felt in transforming business models, architectures, and usage. We will be discussing the disruption and changes in business models that Cloud is bringing to all forms of businesses, and the areas for the new Cloud Operating Environment that is required for the business models to be successful. Blakely will focus on various examples in the consumer, small-medium business, and large enterprise markets; and the architectural transformational efforts these firms employ to harness the power of cloud and deliver new performance in business.





 
Cloud-Hosted Desktops: The Smart, Low-Risk Way to Enter the Cloud


Speaker:

Jeff Fisher

Sr. Director of Strategic Development
Desktone

Track: Desktop, Storage, Performance, Security


When people talk about cloud computing in the enterprise, they are primarily referring to IT virtualizing server workloads and moving them to the cloud, since in most cases, those applications can be accessed over a network from a service provider’s data center as easily as they can from an enterprise’s own data center. But there are huge obstacles with this approach, probably the most challenging of which is data security. Most server-side applications are inextricably bound to their data tier, which means when you shift these workloads you have to relocate the data, as well. Most IT managers do not feel comfortable storing corporate information in someone else’s data center. This concern is precisely what makes virtual desktops a much better, albeit somewhat counter-intuitive, way for enterprises to get started with cloud computing.

Consuming desktops as a service (DaaS) via the cloud is a low-risk/high-reward proposition that enables enterprises to keep their data secure within their own infrastructure while reaping the cloud’s cost and flexibility benefits. And, it gives enterprises a way to get their feet wet with a cloud approach so they can make smart decisions about whether, when and how to move server-side applications to the cloud. In this session, Jeff Fisher, senior director of strategic development at Desktone, will explore why cloud-hosted desktops are the logical starting point, how to adopt this model, and how the experience can ease the way to a more complete cloud approach.





 
CloudFS: Building a 100 Terabyte Internal Storage Cloud from Unused Diskspace


Speaker:

Jason Stowe


Cycle Computing

Track: Cloud Testing, Security & Management


The Cloud's Storage-as-a-Service model is changing how companies are consuming storage. Up until now, companies have had to buy expensive filers to store data, even though they have terabytes of unused disk space across all of their workstations/servers. CloudFS makes using this latent, unused storage easy and cost effective, while providing easy mechanisms for synchronizing with remote storage, including Amazon's Simple Storage Service.
This session will cover a case study for aggregating unused disk space across several hundred Linux, Windows, Solaris, and Mac OSX machines. We will outline the architecture for creating a 100 terabyte internal storage service and synchronizing data with cloud storage services, like Amazon S3. Topics will include disaster recovery, fault tolerance, security, and architecture for our easy RESTful interfaces and mountable drivers for Linux, Mac OSX and Windows.




 
Combining the Cloud & the Desktop in the Publishing Arena


Speakers:

Warren Wilbee

Director of ISV Evangelism
Microsoft

and
Ronnie Thomson

Sr. Vice President of Engineering
Quark

Track: Real-World Cloud Computing


Better than purely cloud-based services are solutions harnessing powerful combinations of Internet services, on-premise servers and rich clients. In this session the presenters will deconstruct a real world example: how Quark has methodically and holistically developed an Internet services / rich client / on-premise solution. They will demonstrate how Quark, a leader in publishing, crafted a robust platform to deliver the compelling applications that leverages the best capabilities of the desktop, on-premise solutions and an array of services in the cloud. The “old view” is that desktop and web applications are two separate and isolated worlds: this session will on the contrary show a rich development paradigm combining the power of rich clients and powerful servers running on-premise and behind a firewall, with the breadth of services found in the cloud combining the cloud. It is not just the evolution of cloud computing, but of computing in general.




 
Compliance in the New Age of Virtualization


Speaker:

Jay Litkey

Founder, President & CEO
Embotics

Track: Management, Compliance & The Future of Virtualization


Virtualization technology enables greater agility and business benefits, but changes everything, including a company’s compliance and audit processes. Virtual servers are hard to identify and track so gathering evidence of compliance is much more laborious and raw editing efforts increase significantly. Everything known about ensuring physical server compliance, such as configuration, access control and security is still relevant and needs to be adjusted to fit in the virtual server space. This session will look at compliance controls that do not work when copying, moving and consolidating servers and data centers. The key to success is the ability to maintain compliance.




 
Database Virtualization versus Database Clustering


Speaker:

Ariff Kassam

CTO & Co-Founder
xkoto

Track: Management, Compliance & The Future of Virtualization


The traditional approach of clustering physical database servers has severe limitations. It doesn't scale well and is expensive to maintain. Add-on license and subsequent maintenance fees can cause IT heartburn. Disaster recovery is complex and expensive to implement, and in the end, applications must still be taken offline to accommodate database maintenance. Many companies are evaluating new technologies, like database virtualization, to overcome the limitations of database clustering. This session will show how, by implementing these virtual technologies, companies can save on IT infrastructure costs by effectively eliminating the need for expensive, idle DR hardware, and maximizing existing hardware.




 
Designing the Cloud


Speaker:

Russ Daniels

CTO of Cloud Services Strategy
HP

Track: Cloud Platforms & Applications


The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.




 
Desktop Virtualization Isn't Just VDI


Speaker:

Jim Sanzone

Practice Director
VIRTERA

Track: Desktop, Storage, Performance, Security


Desktop Virtualization, a.k.a. VDI, is the hot topic of the day. Hypervisors and Connection broker vendors are the favorite girl at today's dance. These are the pieces of the "VDI" stack that we talk about the most, however, leveraging just brokers and hypervisors to solve your desktop challenges leaves many solutions off the table. If you are serious about solving your desktop challenges rather than just implementing "VDI" because it's cool, then there are lots of other solutions to consider. In this session, we'll explore some additional solutions and technologies that you should consider either as complimentary to a "VDI" implementation, or in some cases, as replacement technologies that are focused more on your specific challenges.




 
Disassembling the Cloud


Speaker:

JP Morgenthal

Sr. Principal
CSC

Track: Cloud Platforms & Applications


Cloud Computing can be one thing or it can be many things depending upon the perspective of the person engaging the cloud. In this session, JP Morgenthal will disassemble the cloud and discuss the various components and the impact on business at each level. He will also present the leading Cloud Computing taxonomies and compare their design approaches. After attending this session attendees will be able to better articulate their needs in common Cloud vocabulary and be better able to assess various Cloud offerings.




 
Duality of Clouds: Staggering Promise and Enterprise Pitfalls


Speaker:

Jamal Mazhar

Founder & CEO
Kaavo

Track: Cloud Testing, Security & Management


Moving parts of your infrastructure to the cloud is an operational necessity due to substantial reduction in cost. However, in order to achieve the savings, you need to ensure that you can manage the apps efficiently. Clouds are more complex than you bargained for. Enterprise IT teams spend too much time handling configuration management issues, resolving conflicts, and testing applications & server configurations. In the cloud, IT teams don’t even know how/where to begin. We will present a systematic approach for enterprise IT to take advantage of the cloud without compromising service levels and security. The topics will include, tips on identifying Ready For Cloud applications, management, automation, and transparency needed for deploying and running applications in the clouds.




 
Enhanced Security Models for Machine Image Deployments


Speaker:

Glenn Brunette

Distinguished Engineer & Chief Security Architect
Sun Microsystems

Track: Cloud Testing, Security & Management


Security is consistently rated as a leading customer concern impeding the full scale adoption of Cloud Computing. At the same time, security is viewed as complicated and painful. This session will help to ease the pain by focusing on the key issues to be considered along with specific best practices for deployment. This session will share a number of security models for IaaS machine images based upon these best practices to illustrate how we can improve upon the security state of the art in Cloud Computing today.




 
Enterprise Cloud Orchestration Services - What Can Process Technology Offer?


Speaker:

Jon Pyke

Chief Strategy Officer
Cordys

Track: Hot Topics


Cloud Computing enables extensive computing power while saving money - but NOT innovation. The cloud needs a process technology to orchestrate the interaction and integration of services in an easy, cost-effective and flexible way. Further, process technology will bring business users and developers together to create "Situational Applications" ­- ad-hoc applications for small groups of users with sppecific needs that are made from scratch or mashup services but that are also compliant, auditable, recorded and strategically governed. This session will discuss how this vision for orchestration services in the cloud could, if realized, radically liberate the SMB community and disrupt the enterprise software market.




 
Flexible I/O for Self-Virtualizing Devices


Speaker:

Derek McAuley

Chief Scientist
Netronome Systems

Track: Server Virtualization & Beyond


Moving device virtualization from the virtual machine (VM) to the system devices significantly improves VM performance, but also requires support from the devices. Currently, PCI and PCI Express (PCIe) devices can provide VMs with direct and secure I/O through the use of multiple functions per card, but at extra cost and inflexibility due to their silicon implementation. Alternative solutions are available that achieve the same results without the silicon dependency and at half the expense. This session will focus on new methods to achieve improvements with flexible, self-virtualizing PCIe devices, while also reducing costs.




 
Forbes.com in the Cloud


Speakers:

Jeff Bauer

Product & Creative Director
Forbes.com

and
Joel York


Xignite

Track: Real-World Cloud Computing


Everyone is looking for higher quality, more timely financial information. The recession, financial crisis, and the Web have increased demand and raised expectations. Forbes.com is the home page for the world's business leaders and the No. 1 business news source in the world, and must respond to these market demands quickly and efficiently to maintain its competitive edge. This session will discuss how Forbes.com is working with Xignite to leverage cloud-computing and web services to provide real-time BATS Exchange stock quotes to readers of one of the world’s most highly trafficked financial websites.




 
GENERAL SESSION:


Speaker:

Yousef A. Khalidi


Microsoft

Track: All Tracks


A full description of this General Session will be posted very shortly.




 
GENERAL SESSION: Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments


Speaker:

Stephen Elliot

Vice President of Strategy
CA

Track: All Tracks


Enterprise IT organizations are increasingly becoming service provider organizations, creating internal clouds of IT and computing resources to serve customers and business units. Cost savings objectives are no longer enough; IT organizations are adopting virtualization as an architecture to reliably capitalize on the promised business and operational transformation, efficiencies, and extended cost reduction without risking performance, business continuity, security, compliance or control. Learn how CA leads IT and business leaders by empowering them to extend their virtual and physical infrastructures through business driven automation, standardized processes, and best practices. We will explain how CA’s virtualization management solutions help enterprise and cloud computing customers produce critical business results such as improved agility, improved service quality, increased efficiency and mitigated IT and business risks.




 
GENERAL SESSION: Messaging in the Cloud - Email, SMS and Voice


Speaker:

Bryan Wade

Director of Channel Partnerships
ExactTarget

Track: All Tracks


How can you effectively send mass permission-based email at scale? That’s the question Bryan Wade, Director, Channel Partnerships for ExactTarget, tackles head-on in this session. Sending and tracking the impact of messages sent at massive scale can be a daunting task – tracking each individual open, click, and bounce can easily become too intensive for back-end systems to handle. Come learn how to effectively send mass email at scale by integrating ExactTarget into your cloud platform, and find out why so many ISVs, Social Networks, and large-scale senders are using ExactTarget to manage mass commercial and transactional messaging. If you’re thinking about adding an “MTA or SMTP in the Clouds,” or just want to learn more about sending mass messages at scale, this session’s a must.




 
GENERAL SESSION: Smarter Business Solutions Through Dynamic Infrastructure


Speaker:

Jim Rymarczyk

IBM Fellow and Chief Virtualization Technologist
IBM

Track: All Tracks


In these difficult economic times, IT leaders are re-evaluating their one-server-per-application strategy and looking for new solutions to help increase responsiveness, scalability, and agility while reducing energy costs and improving resource utilization. IBM's new Dynamic Infrastructure vision and evolutionary approach can help customers achieve these objectives through the implementation of virtualized IT environments. Learn why virtualization is an essential IT investment today, how its role and benefits will grow in the future, and why it will be vital in implementing the dynamic infrastructure required for smarter business solutions.




 
GENERAL SESSION: Smarter Insights: How the CIO Becomes a Hero Again


Speaker:

Michael Hill

VP Enteprise Initiatives, Sales, Services & Business Development
IBM

Track: All Tracks


Cloud Computing will have major impacts to the way in which IT is delivered from the data center to its many clients. For the CIO, this can be perceived as a threat to the way in which they manage data center capabilities. In reality, cloud computing offers a huge opportunity to the CIO who now has the capability to offer more responsive, scalable, and available IT services. This presentation provides a perspective on cloud computing's future and illustrates how the CIO can appropriately leverage cloud to become the hero again.





 
GENERAL SESSION: Stairway to the Cloud


Speaker:

Max Yankelevich

Strategic Technology Director
Freedom OSS

Track: All Tracks


In this session, Max Yankelevich Chief Architect at Freedom OSS, will provide an overview of barriers that prevent mid-sized and large Enterprises from fully realizing the benefits of Cloud Computing and how to overcome them. Mr. Yankelevich will unveil Freedom’s battle-tested “Stairway to the Cloud” strategy and methodology to help drive Cloud adoption within your organization.




 
GENERAL SESSION: Why VDI?


Speaker:

Martin Ingram

VP of Strategy
AppSense

Track: All Tracks


The technology of desktop virtualization is moving forward rapidly but what is the real goal? This session discusses the overall objective of desktop virtualization and how technologies available now or in development contribute to that objective. By looking at the future directions of the principal virtualization technologies (hardware, operating system, application and user) and where they can be used (hosted, client and cloud) it equips you to evaluate all the technologies, their relevance for your users and the benefits you should expect.




 
High Availability Cloud Architectures


Speaker:

Jeremy Hitchcock

CEO
Dynamic Network Services

Track: Server Virtualization & Beyond


Achieving highly available systems in cloud architecture can tough. Cloud components fail and are generally less reliable and powerful than their hardware hosts. Making a transition from traditional infrastructure to clouds can be done without a hit to uptime. This session will cover architectures, failover, scaling, monitoring, security, and avoiding common pitfalls to achieve rock solid availability.




 
How to Safely Increase VM Densities and Get the Most Out of Your VMWare Infrastructure


Speaker:

Alex Bakman

Founder & CEO
VKernel

Track: Management, Compliance & The Future of Virtualization


Today’s drastic economic times are leading to even more drastic corporate measures, such as huge IT budget cuts. While virtualization has long been hailed for its cost savings potential, the reality is most organizations are not seeing the savings and return on investment (ROI) that they had hoped to achieve. With confusion around systems management approaches, many companies simply chose to over-allocate their virtual infrastructures to ensure they would have the proper amount of resource capacity to assure virtual server performance. This approach has driven the cost per virtual machine (VM) up to or even exceeding what the server cost in its physical state. Systems management solutions are now available today that can help companies proactively and continually monitor resource utilization to better optimize current virtual infrastructure investments with the goal being to significantly increase VM densities and to lower the cost per VM. This session will show delegates how to get the most out of their existing virtualization hardware and software investments – instantly saving money and enabling them to even delay future hardware/capacity purchases, while still growing their environment and meeting performance standards.




 
Hybrid Computing: The Next Evolution of the Cloud


Speaker:

John Engates

CTO
Rackspace

Track: Real-World Cloud Computing


Cloud computing has made its way into the mainstream as evidenced by Dell, IBM, Sun and HP joining the party. In 2008, developers and SMBs embraced the cloud while large enterprises were more cautious. 2009 will see many trends continue and some new ones begin, one of which is the emergence of a "hybrid" mode of hosting -- leveraging managed and cloud hosting capability. Using cloud resources as an extension of existing infrastructure gives the benefit of customized dedicated severs along with the automatic scalability of the cloud. This session will examine why the hybrid model is appealing to businesses which need the flexibility of a combined solution. John Engates, CTO, Rackspace Hosting Inc., will position this new approach within the context of other cloud approaches currently available today.




 
Impact of Cloud Computing on Enterprise Application Architecture


Speaker:

David Bressler

SOA Evangelist
Progress Software

Track: Cloud Platforms & Applications


Cloud Computing will change enterprise consumption of IT, but challenges around data management, no longer “owned” by the individual application, pose a threat. These include: how to keep data accurate and in the right hands; how to add new sources; how to provide contextual information; and how to successfully drive this all into a business-users hands. In this session David Bressler, SOA Evangelist, Progress Software, will outline the “new enterprise app” vision where data relationships and their impact to the business process matter, and define best practices to ensure “safe” Cloud Computing that drives tangible business IT improvements.





 
Implementing Cloud Storage: Public or Private?


Speaker:

Sajai Krishnan

CEO
ParaScale

Track: Real-World Cloud Computing


Cloud storage comes in two flavors: public or private. Whether you choose to rent cloud storage (a public cloud) or buy cloud storage (a private cloud inside your firewall), there is a lot to consider. This session will review the choices a user faces when evaluating a private versus public cloud storage offering. It will describe data types and identify scenarios where cloud storage is a good choice, and where it is not. We will also cover usage patterns, security, performance and cost implications to educate delegates on the differences between public and private cloud storage.




 
In-the-Cloud Reputation Services as a Critical Component of Internet Threat Protection


Speaker:

Anthony Arrott

Special Assistant to the CTO
Trend Micro

Track: Cloud Testing, Security & Management


This session will discuss how software-as-a-service technology takes the benefits of reputation services a step further by having all scanning conducted in the cloud. With SaaS, reputation services block communications from bad sources, but then the remaining email and Web sites are scanned for content and threats removed, just sending legitimate Web pages and email to the network. Allowing access only to legitimate communications increases security and preserves network resources - and SaaS is designed for rapid deployment with transparent upgrades and faster updates, all conducted by the security vendor.





 
Introducing the Business Cloud


Speaker:

Tien Tzuo

CEO
Zuora

Track: Real-World Cloud Computing


Thanks to cloud computing, many products are moving to subscription services delivered online; we have entered the subscription economy. Companies delivering these online services need a way to run their business and support their unique billing and payment needs. What developers need is a Business Cloud - an easy way to add commerce capabilities such as subscription billing and recurring payments to the services they are building. In this session, Tien Tzuo will explain how all cloud-based companies can monetize, increase profitability and streamline business processes all while building and managing their subscription-based businesses.




 
Keeping Pace With Virtualized Environments


Speaker:

Jonathan Siegal

Director of Product Marketing
EMC

Track: Server Virtualization & Beyond


Virtualization holds great promise for companies, helping increase datacenter efficiency through consolidation, optimization and automation. But transforming the data center doesn’t come without its challenges. Managing the new virtual data center requires a real-time understanding of virtual, physical, and Intra-VM relationships and behaviors to automate key processes such as configuration, root cause, storage resource, and compliance management. Modeling behaviors and relationships between physical and virtual domains enables root-cause analytics to pinpoint failures and determine whether virtual or physical servers or networks are to blame. In addition, by passively listening to application traffic, data center applications can benefit from dynamic, agentless visibility into virtual relationships. Learn how today's management solutions can help automate virtual operations with application dependency mapping, model-based management and storage virtualization.




 
Key Challenges and Opportunities of Enterprise Cloud Computing and What’s in Web Future?


Speaker:

Rohit Bhardwaj

Principal Software Engineer
Kronos

Track: Hot Topics


Cloud consists of lots of services like Infrastructure as a Service, Storage as a Service, Platform as a Service, Application as a Service, and Software as a Service. Challenges and opportunities with these services will be explored like Data Governance, Manageability, Monitoring, Reliability, Availability and Virtualization Security. The future of cloud a vision of computing as a utility is finally emerging. Dream is to make sure the elasticity of a utility matches the need of businesses providing services directly to customers over the Internet, as workloads can grow and shrink far faster than 10 years ago. Changes needed in future for Applications Software, Infrastructure Software and Hardware Systems will be explored. We will explore few examples on how businesses can utilize cloud computing to get competitive advantage.




 
KEYNOTE - A World of Many Clouds


Speaker:

David Douglas

Sr. Vice President of Cloud Computing
Sun Microsystems

Track: All Tracks


Sun is committed to making cloud computing a pervasive reality. Sun's open source philosophy and Java principles form the core of a strategy to provide interoperability for large-scale computing resources through open and transparent cloud platforms that minimize lock-in. Sun envisions a world of many clouds, delivered by different service providers, to meet a variety of business needs:
  • Public: A scalable, multi-tenant environment you can leverage with minimal upfront resources to deploy applications quickly
  • Private: A data center you that you own/operate, built to cloud standards, to service both internal and external customers, control costs, and smooth demand
  • Hybrid: You own some, retaining control over key parts of your infrastructure. And you use some, leveraging public resources to test applications, add additional capacity when needed, and offload non-critical resources
This keynote session by Sun's Dave Douglas will investigate how enterprise IT operations can take advantage of this emerging world of many clouds to achieve the cost and flexibility advantages that cloud computing allows while maintaining control of their IT infrastructure.




 
KEYNOTE - Ahead in the Cloud: The Power of Infrastructure as a Service


Speaker:

Dr Werner Vogels

Vice President & CTO
Amazon.com

Track: All Tracks


Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch.

There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems - Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.





 
KEYNOTE - Cloud Computing and the Enterprise


Speaker:

Dr Kristof Kloeckner

General Manager, Rational Software
IBM

Track: All Tracks


This presentation will draw on IBM’s experience working with customers and operating 13 cloud centers world wide to review the conditions under which cloud computing can deliver its promise of flexibility and cost savings in the delivery of IT services to the enterprise.

Kristof Kloeckner will discuss the importance of dynamic infrastructures and service management for both public and private clouds, cloud service life cycles and integration between public clouds and enterprise services. He will also talk about standards required for interoperability between clouds and application scenarios that demonstrate the use of cloud computing in an enterprise context for a smarter planet.





 
Leveraging Endpoint Virtualization


Speaker:

Ken Berryman

Sr. Vice President, Strategy & Emerging Businesses
Symantec

Track: Server Virtualization & Beyond


Application virtualization technology is changing the way software is managed, delivered, and consumed at the endpoint. Indeed, bringing virtualization to the endpoint offers IT a natural migration path toward a more fluid computing environment—one that effectively balances the often conflicting trade-offs between security and flexibility. Attendees will gain perspective on how virtualization can improve management, increase security, and deliver greater performance and flexibility. Review how separation of user data from applications can give IT greater control over protecting information assets. See how on-demand streaming of applications in virtual layers can provide additional benefits by eliminating conflicts between applications.




 
Leveraging the Clouds for Reliable Web Apps


Speaker:

Thorsten von Eicken

Co-Founder & CTO
RightScale

Track: Cloud Testing, Security & Management


Cloud computing has become a disruptive force in the computing world by providing pay-as-you-go, on demand compute and storage resources that can expand to be virtually infinite for the needs of most companies. But we are now evolving from the initial stage of "scaling my app in the cloud" to a new stage where the focus shifts to fault-tolerant and redundant deployments. With new cloud providers coming online rapidly the clouds now offer disaster recovery, redundancy, and geolocation options beyond what affordable traditional hosting can offer. With all these new options comes more complexity. This session will address issues such as, "How do you deploy an app across multiple clouds?" "What are the challenges and opportunities for application design and deployment?" We will discuss the evolving cloud landscape, the new issues it raises, and approaches and solutions that yield practical results for those considering leveraging the clouds today.




 
Lightning in the Cloud: High Performance Computing using Elastic Resources


Speaker:

Jason Stowe


Cycle Computing

Track: Cloud Platforms & Applications


The game is changing. Companies that normally purchased compute clusters for peak rather than median usage, along with start-ups/SMBs that couldn't access large compute grids, can now flexibly get tremendous computational power very quickly through cloud computing.

Access to hundreds or thousands of CPUs is potentially very powerful, but it leads to the question "How do I use them?" How do you easily run computation on CPUs, set priorities/scheduling/budget, execute workflows with dependencies, and monitor usage/uptime? How do I do High Performance/Throughput Computation (HPC/HTC) in the cloud?

This session will show how clients solve these problems with CycleCloud (http://www.cyclecloud.com). CycleCloud is the leading service for creating secured, production-quality grids using Amazon Web Services. Cloud Computing offers time to market advantages for companies that do computations. This presentation will walk through several use cases where CycleCloud has made this easy.




 
Making Sense of Desktop Virtualization


Speaker:

Martin Ingram

VP of Strategy
AppSense

Track: Desktop, Storage, Performance, Security


Any assumptions you have about virtual desktops, the technology used and the users to which they are relevant, is almost certainly out of date. Desktop virtualization is moving forward apace and keeping up is a major task. This session looks at the virtualization technologies (hardware, operating system, application and user) and where they can be used (hosted, client and cloud). The session will equip you to evaluate all the technologies, their relevance for your users and the benefits you should expect.




 
Managing Virtualized Environments and Achieving Cloud Efficiencies in the Data Center


Speaker:

Phil Fritz

Manager, Tivoli Strategy and Product Management
IBM

Track: Management, Compliance & The Future of Virtualization


So you've virtualized your environment, where are the savings? How do you deploy new services to a virtualized infrastructure? How do you achieve the efficiencies of a cloud model? As the industry leader in Service Management, IBM Tivoli offers newly announced solutions and product enhancements that address these critical challenges. This session will discuss, through client examples, these solutions in detail, focusing on providing visualization, control and automation of virtual environments, as well as extending Service Management capabilities to achieve operational efficiencies seen in Cloud environments.




 
Measuring the Cloud’s Performance: Are You Getting What You’re Paying For?


Speaker:

Imad Mouline

CTO
Gomez, Inc.

Track: Cloud Testing, Security & Management


In the cloud, performance takes on new meaning. If you use cloud services to provide capacity, CPU, applications, even connectivity, are you sure you’re getting what you pay for? Are you sure that, when you need to scale to meet a business need, your cloud provider can quickly ramp-up? If you are building or delivering applications via the cloud, are you sure that your end-users’ experiences aren’t impacted?




 
Moving From a Licensed to a SaaS Model: What to Expect


Speaker:

Brian Zanghi

President & CEO
Kadient

Track: Cloud Platforms & Applications


This session will cover key lessons learned by the speaker when transforming a traditional enterprise software vendor into a SaaS company. We will gather the following guidelines that can help other software vendors considering adopting the SaaS model to improve their chances of success:

1. Prepare to be a Trailblazer;

2. Embrace Total Change;

3. Clear the Decks and Focus Relentlessly;

4. Collapse the Cycles;

5. Trust Your Instincts;

6. Forget Everything You Know;

7. Make Them Users Before They Become Customers;

8. Unlock the Optics Treasure Trove;

9. Trust Your Customers;

10. Recognize Life in a New World, and Enjoy the Trip.





 
New Storage Solutions for Cloud Computing


Speaker:

Clod Barrera

Distinguished Engineer and Chief Technical Strategist
IBM

Track: Hot Topics


Cloud Computing requires resources, including the underlying information infrastructure, to be transparently scalable and always available. This session describes common storage requirements for Cloud Computing, Storage as a Service examples, and new IBM grid storage solutions that address the demands of information-hungry Cloud Computing environments. Three things you'll learn are: 1) IBM solutions that help Cloud Computing and other dynamic enterprises deliver required information serivces; 2)New information-based services becoming commercially available via Cloud Computing environments, and 3) How grid storage solutons differ from ordinary storage systems. You'll see how IBM technology and expertise can help give your organization an advantage in information-based service delivery.





 
Open Source & Cloud Computing: Is There a Free Software Alternative?


Speaker:

Pau Garcia-Mila

Founder
eyeOS

Track: Cloud Platforms & Applications


Usually when we hear about Cloud Computing we imagine a few big companies offering Cloud solutions. However, there is a privacy concern in sending personal and professional documents to some third party servers that grows as quick as the Cloud concept gets expanded over the media. Looking for possible solutions, one way to bring this concept of Cloud Computing back to some type of ownership is through smaller in-house clouds that are linked together instead of one bigger Cloud Computing provider where control of data is undefined. Like Linux appeared to offer a worldwide accepted and developed alternative to the closed source Operating Systems, in our scenario, eyeOS, a Free Software project started in 2005 creates the Cloud Operating System, which can be easily hosted from almost any web server.




 
Optimized Data Services for Tomorrow's Data Center


Speaker:

Peter Eicher

Product Director
FalconStor Software

Track: Management, Compliance & The Future of Virtualization


Optimized Data Services (ODS) is an emerging model for data center management where an integrated suite of capabilities, operating within a virtual environment, is intelligently managing data use, protection and archiving. This approach creates a services-oriented utility model for critical data services that lets organizations create policies that enforce specific service levels for explicit or pooled data sets. This session will discuss how storage virtualization is no longer enough - ­companies are in need of solutions that not only provision storage, but also can virtualize, protect, migrate, dedupe, encrypt, replicate, recover and archive any data source in real time via IT and business policies.




 
Optimizing Web Application Performance in a Virtualized Environment


Speaker:

Dan Juengst

Vice President of Technical Sales
CA

Track: Desktop, Storage, Performance, Security


For all the simplicity that virtualization drives in the data center around hardware, it also drives complexity into production/run-time environments, introducing new application-performance and availability-management challenges. The combination of Web-based applications running in a virtualized environment equals added support challenges simply because there are more places for the application and its associated transactions to fail. It also makes it harder to track the dependencies between application assets. A practical approach is to implement an Application Performance Management (APM) solution that is specialized for Web-based applications. Learn how APM enables enterprises to monitor applications in virtualized infrastructures in real-time from the perspective of the end user to help troubleshoot problems quickly, measure Service Level Agreements (SLAs) accurately, and identify the business impact of poorly performing applications.




 
POWER PANEL: "Cloud Computing & Enterprise IT: Cost & Operational Benefits" - Moderated by Jeremy Geelan


Speakers:

Peter Nickolov

Sr VP Software Engineering
3Tera Cloud Division, CA Technologies

and
Thorsten von Eicken

Co-Founder & CTO
RightScale

and
Daniel Beveridge

Director of Virtualization Strategy
VIRTERA

and
Owen Garrett

PM & Technologist
Zeus Technology

and
Dr Kristof Kloeckner

General Manager, Rational Software
IBM

and
John Engates

CTO
Rackspace

Track: All Tracks


Many analysts and industry-watchers say that Cloud Computing is changing not just the technology landscape but also the entire nature of the business models that underpin successful software and hardware companies.

In this fast-moving discussion panel we look at the needs of enterprise to drive costs down and free up resources for new work, for innovation and for flexibly addressing new opportunities, and the role that moving to a flexible IT infrastructure can play in that quest.





 
POWER PANEL: "How and Why is a Flexible IT Infrastructure the Key To the Future?" - Moderated by Jeremy Geelan


Speakers:

Alan Williamson

Principal
ParkerGale Capital

and
Lucian Lipinsky de Orlov

Director of Business Strategy & Solutions
VIRTERA

and
Amy Hodler

Director of Product Management
Tranxition

and
Owen Garrett

PM & Technologist
Zeus Technology

and
Eric Greenberg

VP of Security & Risk Solutions
Integralis

and
Jesse St. Laurent

CTO, IT Strategy
Corporate Technologies

Track: All Tracks


Much is said about how virtualization enables IT organizations "to do more with less" - but what other aspects of virtualized elements of the IT stack also deliver business value?

This discussion panel is aimed at showcasing a lively debate about leveraging the often less discussed performance, reliability and flexibility aspects of enterprise-class virtualization - as well as its well-known cost benefits.





 
Recession-Proof Your Data Center


Speaker:

John Stetic

Srt. Director
Novell

Track: Server Virtualization & Beyond


In the midst of a recession, IT organizations are being pressured to reduce their budgets and show higher productivity returns for the technology investments they've made. At the same time, data center capacity and performance are at an all time high. How can organizations leverage and extend their IT investments - not "rip and replace"? This session will outline best practices for making prudent, recession-proofing moves, such as virtualization and server consolidation, that will keep IT organizations trim and ready for potentially worse economic weather, while remaining competitive and prepared for sunnier days.




 
Reducing TCO with Client-Hosted Virtualization


Speaker:

Bill Corrigan

Chief Strategy Officer
Neocleus

Track: Management, Compliance & The Future of Virtualization


With virtualization viewed as one of the most promising technology investments in an economic downturn, the question becomes: where can its benefits reap real cost savings? One answer lies in reducing total-cost-of-ownership (TCO) over corporate-owned desktops and laptops. Gartner reports that the five-year TCO of corporate PCs is approximately 10 times the purchase price, a significant IT expenditure. Clearly this can be reduced, but requires rethinking how desktops and laptops are managed and supported. Bill Corrigan will overview how client-hosted virtualization offers a different approach to controlling the corporate image without compromising security, ultimately reducing TCO of corporate-owned desktops and laptops.




 
Securing Enterprise Assets in the Cloud


Speaker:

Patrick Kerpan

CEO & Co-Founder
CohesiveFT

Track: Cloud Testing, Security & Management


Access to scalable cloud resources will only increase in the years to come. As we move closer to the reality of virtual private data centers, Enterprises must quickly get up to speed on not only how to deploy clusters of servers to the cloud, but also to protect them with a security perimeter they control. They must understand the unique characteristics of cloud security and the challenges specific to compliance and governance. According to leading industry analysts, security is one of the gating factors preventing Enterprise adoption of cloud solutions. This session will outline key considerations when evaluating virtual cloud solutions and explore how companies can secure their assets in the cloud.





 
Securing the Benefits of Virtualization


Speaker:

Ted Ritter

Sr. Research Analyst
Nemertes Research

Track: Desktop, Storage, Performance, Security


Virtualization Security is a critical issue that, left unaddressed, will ultimately negate many of the benefits or virtualization. The reality for most IT organizations is that adoption of virtualization is happening much faster than security teams and security vendors can deal with! This is evidenced by Nemertes' finding that 93% of participants in Nemertes' Virtualization benchmark are deploying virtualization, yet less than 10% are doing anything special for virtualization security.

Join virtualization security expert Ted Ritter for an intriguing session that covers the principal elements of virtualization security, the solutions and vendors in the space and recommendations for organizations that are struggling to secure the benefits of their virtualization efforts.





 
Securing your Data in the Cloud


Speaker:

Omer Trajman

Director, Cloud & Virtualization
Vertica

Track: Real-World Cloud Computing


For all the Cloud’s benefits there are new considerations when it comes to application deployment and data security outside of the enterprise. When data is stored on your premises, access is strictly managed and guarded, and often the concern is securing your machines from external unauthorized access. Out in the cloud everything is networked and accessible, which requires a different approach. In this session you will learn about security policy in the cloud and explore the tools and technologies available today that give you the kind of control over security that you are used to having within the enterprise. We’ll discuss the role that firewalls, VPNs, encryption, and virtual root play and what assurances you need to get from your cloud provider before clicking “upload.”




 
Server Consolidation Without Virtualization


Speaker:

Fred van den Bosch

CEO
Librato

Track: Server Virtualization & Beyond


Recently data center optimization has been focused on server virtualization as the foundation technology for reducing the number of computer systems required, thereby reducing the associated capital investments and operational expenses. While server virtualization is a valuable tool, IT is realizing there are application environments that don't require all the capabilities it offers, or where added complexity, expenses and performance overhead make it less desirable. This session will look at instances in which IT is turning to alternative server consolidation technologies that are easier to deploy in existing environments, and yield higher levels of resource utilization and lower performance overhead.




 
SLA in the Cloud: State of the SLAs for Public and Private Clouds


Speaker:

Bert Armijo

SVP Product Management
3tera

Track: Hot Topics


As cloud computing gains traction in the enterprise , issues as security, privacy, reliability, uptime and service level agreements are the main concerns when considering the cloud adoption. Attend this hands-on session to get an overview of the critical points IT organizations should look at when choosing a cloud vendor. The presentation will include a real world cases and customer experience on issues as security, business continuity, flexibility and service availability in both public and private cloud environments, migration between both and using different scenarios for moving to the cloud.




 
Smarter Work with Desktop Clouds in the Mobile Enterprise


Speaker:

Carl Kraenzel

CTO, End User Services
IBM

Track: Desktop, Storage, Performance, Security


The world of classic desktops is giving way to radical new model, where the end user's OS and applications are virtualized and hosted in the cloud. This can drive powerful cost reductions where deft execution can bring swift ROI. Moreover, this model is part of becoming a mobile enterprise, enabling user free seating and mobile access to desktop applications. The industry is mostly past the phase of kicking the tires. Now organizations are looking at production deployments of tens of thousands of seats. IBM has years of lessons learned from a myriad of engagements deploying end user virtualization. This session will share insights on the latest technology approaches, technical delivery considerations, pitfalls to guard against, and ways to evaluate the direct and indirect benefits.





 
Taming the Butterfly Effect in Virtualized Environments


Speaker:

Hezi Moore

Sr. Founder & CTO
Reflex Systems

Track: Management, Compliance & The Future of Virtualization


Does the flap of a butterfly's wings in Brazil set off a tornado in Texas? This is the question once posed by Edward Lorenz, the famed meteorologist and Chaos Theory proponent. This notion, that seemingly small and inconsequential changes in the atmosphere can have far reaching (and sometimes catastrophic) consequences, can also be said of the modern data center. As virtualization technologies are introduced to live data center environments, the potential for small changes in the virtual layer having disruptive effects on the virtual or physical network resources is becoming a real concern. Unfortunately, those tasked with managing today's virtual data center are reminiscent of the meteorologist of yesteryear - no "double doppler", no green screen, and often little clue as to how changes in the virtual infrastructure will impact the network data center at large. In this session, virtualization veteran Hezi Moore and co-founder of Reflex Systems, will discuss how VM sprawl is obscuring critical network relationships and demonstrate how IT organizations can leverage and apply cutting edge visualization technologies to literally see the impact these changes are having on the data center as a whole.




 
The Cloud as a Competitive Edge for Young Companies - A Startups Story


Speaker:

John Barr

COO & VP Engineering
Yieldex

Track: Real-World Cloud Computing


This session addresses the key ways that cloud computing can be used by a young growing business as a competitive edge. How cloud computing can be used as a platform to respond faster and more effectively to rapidly changing business conditions, as a vehicle to explore alternative approaches, and avoid or minimize costly mistakes. The lessons learned and opportunities gained are told mostly through the real life experiences of Yieldex (Winner 2008 Amazon Start-up Challenge). Topics include our use of Hadoop, auto provisioning of servers, data processing clusters, distributed cache, hybrid approaches explored and adopted, and how our current success would not have been possible without the cloud.




 
The Cloud, the Rich Client & the Buckeye State


Speakers:

Brian H. Prince

Architect Evangelist
Microsoft

and
Steve Milroy

Solution Architect
OnTerra Systems

Track: Real-World Cloud Computing


State government a hotbed of technology innovation - huh? But that’s exactly right. The Ohio Dept of Transportation has harnessed extensive infrastructure (thousands of sensors, historical & police data, etc.) and cloud services to create a rich solution. Through a series of demos, this session will showcase for delegates how the Buckeye State has created a rich user experiences for residents, visitors and internal staff conducting detailed traffic analysis. In doing so, we will see how the IT team looked beyond just using cloud services, to combining with what’s on premise, and then becoming a supplier of these services to others. We will also share follow-up resources that attendees can review for further reference and follow-up, including access to code libraries, code snippets from the discussion. Join the two presenters and see for yourself the combination of on-premise & services in action.




 
The Complementary Cloud


Speaker:

Peter Coffee

VP and Head of Platform Research
Salesforce.com

Track: Real-World Cloud Computing


Cloud computing should not be wrongly perceived as an either-or option, compared to other models of on-premise data centers or outsourced IT services. Non-proprietary protocols and fully disclosed interfaces let service consumers assemble solutions from multiple service providers, using each in the areas where its distinctive technologies and high-leverage APIs offer maximum advantage in creating new value -- or releasing it from current IT assets. System integrators can draw on an expanding universe of cloud-based components. This session will examine the current state of play and recommend best practices for buyers, sellers and resellers of cloud APIs and resources.




 
The Future of the Virtual Enterprise


Speaker:

John Trembley

Vice President
Xeround

Track: Management, Compliance & The Future of Virtualization


Cloud computing architectures are ultimately about the data and ensuring predictable, timely and reliable access to it anywhere and at anytime across the cloud. Today, most architectures employ a classic hot-standby with replication model which is both woefully inadequate and flies in the face of cloud computing principals. To unlock the potential of data in the clouds, architectures need to focus on data containers and not tables using data distribution not replication. This session will explore the advancements in database virtualization techniques that make data in the clouds a viable reality




 
The Good, the Bad and the Ugly of Cloud Computing


Speaker:

Simon Wardley


Leading Edge Forum

Track: Cloud Platforms & Applications


This session will first introduce the main concepts of commoditization and innovation and why the IT industry is shifting from a product to a service based economy. We will then use these ideas to explore the benefits and downsides to cloud computing. It will examine many of the claims surrounding the cloud from the acceleration of innovation to being more green, why you have little choice but to adopt and why open source is essential for its future...and discuss specific plans to bring freedom into the cloud.




 
The Live Cloud


Speaker:

Bill McColl

Founder & CEO
Cloudscale

Track: Cloud Testing, Security & Management


For thirty years, in-house databases and data warehouses have been used to store and query data, but they are no longer able to deliver what's required today in business, web, science and government. Businesses now need to continuously analyze exploding volumes of live data in real-time in order to be able to respond immediately to opportunities and threats. With the shift from in-house to cloud computing, and the exponential growth of parallel processing, we can now build a new generation of cloud-based architectures that are much easier to use, easier to scale, and can process the torrential streams of live data now flooding out from the web, enterprise software, social networks and sensors, and process it while the data is still hot. This session will describe some new directions in this area of massively parallel cloud computing, as we begin to build powerful new cloud services on top of commodity resource layers and management tools such as AWS.





 
The Perimeter Retreat: Fall Back! Fall Back to the Server!


Speaker:

Bill McGee

Co-Founder & VP of Technology
Third Brigade

Track: Desktop, Storage, Performance, Security


Though virtualization has poked serious holes into traditional perimeter security controls and cloud computing has effectively evaporated them, firewalls and IDS/IPS are not obsolete. But, they must retreat back to defend virtual resources­directly on the server or VM. Organiizations must do more than ID management and data encryption. They must maintain a new perimeter that moves with critical resources. This session explores this transition, outlines approaches to server-based security and compares them to network and virtual appliance-based perimeter controls. Server security is more fully examined, encompassing the key security and compliance challenges affecting physical, virtual and cloud computing server environments.




 
The Sky's the Limit


Speaker:

William Fellows

Founder & Principal Analyst
The 451 Group

Track: Cloud Testing, Security & Management


What is the state of play? Adoption of public and internal clouds - findings from last three survey results from March 2008 to present. Green tape and Red tape - drivers and inhibitors. What are the adoption experiences, what's working and not and how effective are vendors in meeting needs. Recommendations for users and vendors.




 
The VDI Turing Test


Speaker:

Amy Hodler

Director of Product Management
Tranxition

Track: Desktop, Storage, Performance, Security


The journey to desktop virtualization will take many steps but if new desktop environments cannot pass the Virtualization Turing Test, projects will stumble on the first step out of the gate. If users are forced to move from highly customized, rich personal environments to generic, “greenfield” desktops devoid of their personal customizations, virtualization endeavors will fail. Learn about best practices for bringing your users’ personalized environments along to a VDI environment so you can achieve the cost benefits of VDI without imposing major disruption and lost productivity on your user base.




 
The View from Government Cloud Computing Customers


Speaker:

Kevin L. Jackson

Engineering Fellow
GovCloud Network

Track: Real-World Cloud Computing


Federal government organizations have been viewed as cautious adopters of new technologies. Cloud computing, however, has captured the attention of many government IT decision makers. The U.S. Defense Department’s Defense Information System Agency is, in fact, already fielding a cloud computing infrastructure. In October 2008, through on-line surveys and in-depth interviews, customer requirements and concerns were gathered in order to shed light on current cloud computing offerings targeted for government customer. This session will review that survey and update the audience on insights, opportunities and important trends in this market segment.





 
Top Five Threats Virtualization Brings to an IT Environment


Speaker:

Eric Greenberg

VP of Security & Risk Solutions
Integralis

Track: Desktop, Storage, Performance, Security


In the rush to gain cost benefits from virtualization, companies are inadvertently increasing their security risks. Virtual networks are "invisible" - they are in a constant state of flux, and often cannot be secured with a "traditional" approach to IT security. This session will detail the top 5 threats virtualization brings to an IT environment and provide best practice recommendations on how to mitigate those risks. The top five threats discussed in this session are:

    1) The inability to monitor the virtualized environment including machines, OS, and network

    2) How virtualization impacts compliance

    3) Forensic challenges of a virtualized environment

    4) Virtualized machines as attack tools

    5) Why the hypervisor is the weakest security link.





 
Transforming Your IT Shop into a Service Delivery Organization through Virtualization


Speaker:

John Suit

Founder & CTO
Fortisphere

Track: Server Virtualization & Beyond


Virtualization has proliferated due to its incredible ability to cut IT costs. However, perhaps its greater power is the flexibility of resource allocation that it enables -­ transforming a hardware purchase into a time-boxed resource rental for the customers of IT. Now is the time to leverage this technology change to drive business change in your IT organization. Delegates attending this session will walk away with a better understanding of:
  • The best practices of a service provider that can be used to transform their IT organization
  • The ways in which virtualization technologies can facilitate this change
  • The types of management platforms that will drive eager adoptioon of virtualization and IT services across the organization




 
Trusted Cloud Builders: A Winning Infrastructure Strategy


Speaker:

Steve Hanna

Distinguished Engineer
Juniper Networks

Track: Cloud Testing, Security & Management


Despite the overwhelming buzz created by cloud computing in the boardroom and in the media, these discussions generally focus on emerging cloud applications. There is a serious lack of networking conversations being had, as it's assumed that the Cloud Builder's network will always operate. But as companies move more resources into the cloud, connectivity to and from increasingly becomes an issue. Security, reliability and performance should be top of mind. This session will discuss the technologies that can be deployed to address cloud infrastructure challenges and assure a secure, guaranteed experience for businesses and consumers who rely on cloud resources.




 
Trusting the Cloud: Timing and Adoption of Cloud Technologies


Speaker:

Ed Beauvais

Senior Product Manager, Cloud Infrastructure Group
EMC

Track: Cloud Platforms & Applications


Cloud technologies offer many benefits over traditional IT systems, especially when managing the size and vastness of unstructured data and unpredictable growth in IT environments. But when does it make sense to adopt cloud technologies and migrate a set of your IT services to the cloud? The movement of information and services out of the data center and into the cloud can unleash fear in many of us. Trusting that your information is secure, accessible and protected is important, and deciding what information remains inside and outside of the cloud can be critical to the success of your business. In this session, Ed Beauvais, Senior Product Manager of EMC’s Cloud Infrastructure and Services Division will discuss how to optimize the deployment of cloud technologies.




 
Under the Hood of the Google App Engine Datastore


Speaker:

Joe Gregorio

Developer Advocate
Google

Track: Hot Topics


This session is a technical deep dive into the App Engine Datastore. The session will cover the design of the Datastore and how that design enables scalability and what that means for applications designers, particularly if they are coming from a background of relational databases.




 
Unified Cloud Computing


Speaker:

Reuven Cohen

Founder & Chief Technologist
Enomaly

Track: Hot Topics


This session will examine the opportunities for unified cloud computing in order to create an open and standardized cloud interface for the unification of various cloud APIs. A singular programmatic point of contact that can encompass the entire infrastructure stack as well as emerging cloud centric technologies all through a unified interface. In this vision for a unified cloud interface the use of the resource description framework (RDF) is an ideal method to describe a semantic cloud data model (taxonomy & ontology). The benefit to an RDF-based ontology languages is they act as general method for the conceptual description or modeling of information that is implemented by web resources. These web resources could just as easily be "cloud resources" or APIs. This approach may also allow us to easily take an RDF -based cloud data model and use it within other ontology languages or web services making it both platform and vendor agnostic. Using this approach we're not so much defining how, but instead describing what.




 
Unlocking the Cloud with Load Balancing Software


Speaker:

Owen Garrett

PM & Technologist
Zeus Technology

Track: Cloud Testing, Security & Management


Cloud Computing is transforming how services are being deployed across organizations. The agility of an ‘in the cloud’ application infrastructure unlocks ways to deploy, manage and monitor network and internet services. This session describes how load balancing and application traffic management software can deliver unexpected and cost reducing benefits in the cloud, without deploying unnecessary proprietary appliances. Specific techniques will be discussed, such as solutions to improve performance, utilize dynamic caching, shape and compress traffic to minimize the effects of CPU oversubscription and how to use ‘in the cloud’ technology to maximize application delivery without interruption in service.




 
Using the Cloud to Deliver Role-Based Business Intelligence


Speaker:

Scott Wiener

CTO
Cloud9 Analytics

Track: Hot Topics


The delivery of massively scalable, cloud-based IT capabilities must align with users’ individual roles within a business in order to really impact productivity and the bottom line. This presentation will discuss the rise of on-demand, role-based business intelligence (BI): BI that is not only delivered in the cloud, but also pre-configured to meet the unique needs of individual sales, marketing and operations professionals. Attendees will learn why the role-based model is driving the adoption of cloud-based services and is critical for helping users unlock the true potential and intelligence within the data they need to do their jobs.





 
Using Virtualization to Secure Your Users' Desktops


Speaker:

Anup Ghosh

President & CEO
Secure Command

Track: Desktop, Storage, Performance, Security


In this session, we will look at how desktop virtualization can be deployed within an organization to secure users' desktop applications against Internet-based threats and untrusted content. Currently most desktop productivity software including browsers, mail clients, Office suites, IM, and media players make direct connections to the Internet and/or run untrusted content. As a result, these applications, which are core to office productivity, are also the primary vector of infections from Internet-borne malicious software. Current solutions, which are largely signature-based, are largely ineffective at detecting current sophisticated threats that will create botnets from office machines as well as leak proprietary data. Virtualization technology is now "prime time" because of recent advances in chipset technology that makes it feasible and economical to run several concurrent virtual machines on the desktop. This session not only will present methods and tools for using virtualization to secure common desktop applications, but also portend the future of desktop virtualization where virtualization disappears from the user experience through seamless integration with the host operating system.




 
Virtual Reality: How to Securely Embrace Virtualization


Speaker:

Joshua Corman

Principal Security Strategist
IBM

Track: Desktop, Storage, Performance, Security


Virtualization is all the rage and the benefits are undeniable. Green data centers and virtualization will drive down a myriad of costs like space, power, cooling, and provisioning, to name a few. However, as we embrace these benefits, it is paramount that we also ensure acceptable levels of security. Virtualization breeds new security challenges, attack surfaces, and a swath of availability implications. Corman will examine these new threats and outline best practices and strategies for how to securely adopt virtualization without constraining the innovation and flexibility it offers.




 
Virtualization Performance and Capacity Management


Speaker:

Bernd Harzog

CEO & Founder
OpsDataStore

Track: Desktop, Storage, Performance, Security


Virtualization creates new challenges in ensuring good applications performance and end user experience. The dynamic nature of virtualized systems introduces issues that were not present in the physical world. Furthermore the virtualization process breaks many of the resource based methods that performance management was done in the past. In this session, delegates will find out what the criteria are for how to evaluate virtualization performance management products, and how those criteria are applied to popular products on the market today.




 
Virtualization-as-a-Service: The Business and Technical Benefits of Hosted Virtualization


Speaker:

Tyler Roye

Senior Executive Officer - Managed Hosting
mindSHIFT Technologies

Track: Server Virtualization & Beyond


Virtualization-as-a-Service (VaaS) is the managed, cloud-based delivery of virtualization technology – the hardware, software, connectivity, storage, disaster recovery, and backup, all wrapped up in one package. In this technical session, Tyler Roye (Senior Executive Officer of the Managed Hosting and e-Business Applications division of mindSHIFT Technologies) will discuss VaaS, providing a detailed overview of the business and technical benefits that include: quick startup, reduced facility and capital expenditure costs, increased hardware utilization, and zero downtime.




 
Virtualized and Cloud Computing Products - A Legal Minefield?


Speaker:

David Snead

Attorney at Law
W. David Snead, PC

Track: Management, Compliance & The Future of Virtualization


Little thought goes into the legal implications of moving to a virtualized environment. This session will cover upstream, downstream and corporate liability issues associated with acquiring, using and distributing virtualized and cloud computing products. You will learn how to effectively review contracts to avoid licensing and distribution problems; modify, and create new contracts; and meet corporate risk tolerance requirements. Delegates will leave this session with the knowledge necessary to identify those legal issues that must be addressed prior to deploying new services and the answers you should expect.




 
Virtualizing Resources in Production Database Systems


Speaker:

Peter Thawley

Senior Director & Architect
Sybase

Track: Management, Compliance & The Future of Virtualization


It takes more than hardware and a VM to exceed SLAs! To date, many Wall Street firms have achieved successful results implementing traditional virtualization in several areas. Virtualization of servers in development and QA seem to be a well accepted deployment pattern within most firms. However, when asked about the use of virtualization in production environments, the results are less clear. Stateless types of server processing typically found on web servers and some application servers make traditional "virtual machine" approaches a viable solution in many firms. However with database servers where stateless processing is not common, there appears to be limited acceptance of traditional virtualization with the exception of small systems. This is due to the fact that large multi-user database systems are much more complex and require "application context" in order to effectively virtualize resources while still ensuring business SLAs are maintained. This session will cover technical details behind the virtualization techniques utilized in large Enterprise database systems which go beyond what is available through today's virtual machine technologies. The session's focus areas will include techniques for optimizing database cache memory through dynamic memory and object binding as well as managing application workloads through CPU/core and cluster node affinity. Learn how today's enterprises are using and benefiting from "Virtualized Resource Management" technologies in both single node database servers as well as multi-node database clusters to deliver virtualization's promises to complex production Enterprise database systems.




 
Virtualizing Server Side Applications in the Datacenter and for the Cloud


Speaker:

Greg O'Connor

CEO
AppZero

Track: Server Virtualization & Beyond


Just as application servers evolved to address customer demands for choice without proprietary vendor lock-in, Cloud Computing will eventually move toward interoperability as well. But in the near-term, which applications - WebSphere? SAP? Lotus Notes? - are best for testing Cloud viability, and how can enterprises do so in the most risk-free way? What tools and technologies help provision these server-based applications with minimum vendor lock-in, and will they be as agile and efficient as hypervisors are for provisioning hardware? This session covers emerging technologies, such as Virtual Application Appliances, aimed at bundling pre-existing applications so they can be moved to different Cloud providers. Who should attend: enterprises moving applications to the Cloud, Cloud providers interested in ways to instantly provision applications, such as those supporting operations, and ISVs looking to reduce the time and costs associated with release engineering.




 
Web 2.0's Cloudy Future


Speaker:

Vik Chaudhary

Vice President of Product Management and Corporate Development
Keynote Systems

Track: Cloud Testing, Security & Management


How do cloud platforms assure that your application will perform well and meet the high expectations for your end users? In this presentation, we will take these clouds on a test flight - by running an application on a cloud platform, and examining performance bottlenecks and their impact on functionality by looking at how various clouds make it easy or hard to monitor the reliability and availability of applications. Developers and IT managers will leave this presentation with a solid approach to answering the question "is it the cloud, the app, or just me?"




 
Web-Scale Computing with Hadoop


Speaker:

Ajay Anand

CEO
Datameer Inc.

Track: Cloud Platforms & Applications


This session discusses the challenges of web-scale computing, and Yahoo!'s approach to addressing these issues. It provides an overview of Apache Hadoop, an open source distributed computing platform that provides a scalable infrastructure that enables computation across thousands of nodes using over petabytes of storage. The session will provide examples of how Hadoop is being used at Yahoo! and other organizations to address these challenges.




 
What Does the Cloud Mean to Marketers?


Speaker:

John du Pre Gauntt

Founder
Media Dojo

Track: Hot Topics


Cloud players beware. There's a potential $65 billion hole in your assumptions. Merrill Lynch's widely-cited estimate on the cloud market assumed a huge role for online advertising by 2011. However, most marketers and agencies know little, if anything, about how cloud computing will change their relationship with consumers. Most, if not all, cloud computing executives know little, if anything, about how marketers and marketing agencies make money. Cloud players will need to understand what features are crucial in order for marketers to embrace cloud computing. This session provides them with that initial literacy.




 
Winning with Cloud Computing


Speaker:

David Linthicum

SVP
Cloud Technology Partners

Track: Hot Topics


Those that think that cloud computing is quick and easy to implement have not yet begun a migration to the cloud. There is much to think about, including the business case for migrating core business processes and information to cloud computing providers, and the process to get there without disrupting the business. Indeed, there's much to get done, and many battles to win before you win the war. Will you be ready? This session will provide you with a candid and hype-less look what it takes to be successful with cloud computing within the traditional enterprise. Instead of high level concepts and notions, David Linthicum - Editor-in-Chief of SYS-CON's Virtualization Journal - will look at actual case studies from those who have been winning with cloud computing, and a few that have not. Moreover, he'll provide delegates with a step-by-step approach to insure their success with cloud computing. If you’re moving to cloud computing platforms, this session is not to be missed.




 
“Green” Your IT Environment with Virtualization


Speaker:

Sam Somashekar

Advisor of Product Management
CA

Track: Management, Compliance & The Future of Virtualization


Green IT is becoming a household term. In the IT world, the main theme around Green IT is about increasing IT efficiency. Virtualization is a key technology for Green IT, as it promotes consolidation and increased utilization of hardware platforms. However, virtualization if not properly implemented and managed can actually increase your energy spend and decrease efficiency. This session will explore how to properly use and manage virtualization within IT to provide the maximum support for your corporate Green IT initiatives.




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Cloud Computing Conference & Expo
2008 West

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SOAWorld Conference & Expo 2008 West
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Cloud Computing Expo Alumni Delegates Represents...

• AccuRev
• Adea Solutions
• Adobe Systems, Inc [3 delegates]
• ADP
• Aeropostale, Inc
• Aetna
• Akbank Training Center
• American Family Insurance
• American International College
• American Modern Insurance
• Amphion Innovations
• Amplify LLC, Clipmarks [2 delegates]
• Anderson Consulting
• Arrow Electronics [3 delegates]
• Ashcroft Inc
• Athabasca University
• ATS
• Audatex
• Avanade, Inc.
• Avaya Inc. [5 delegates]
• Azul [2 delegates]
• Backbase [2 delegates]
• Bank of America
• Bank of NY
• Barnes and Noble
• Barnex Investment International Limited
• BEA
• Bear Stearns [2 delegates]
• Bendel Newspaper Company Limited
• BizInnovative
• Bloomberg [2 delegates]
• BlueBrick Inc.
• BMC Software
• Boeing
• Bottomline Technologies [2 delegates]
• BP
• Broadcom

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Cloud Computing Blogs
In other words, VMware’s server density is higher. Boles suggests this means that customers should be “assessing virtualisation on a ‘cost per application’ basis. VM density has a sign
Traditionally, the way people have implemented high availability is by using a high-availability management package like Linux-HA[1], then configure it in detail for each application, file system moun